4 Big Wins and Counting for The Outdoor Recreation Economy in 2016…

…And the year’s not over yet. Find out how much our influence is growing and how many jobs depend on and fuel the outdoor industry.

By Lindsay Sutula July 22, 2016


In the six short months since we were together at Winter Market 2016, our industry has celebrated some major wins for the outdoor recreation economy. They include:

  1. The LWCF Lives. President Obama reauthorized the Land and Water Conservation Fund. This is a huge win for the outdoor industry and will mean an increase of $150 million in appropriations for 2016. In a statement about the expiration of the LWCF, Secretary of the Interior Sally Jewell wrote, “I join mayors, governors, and Americans across the country in urging Congress to reauthorize and fully fund the Land and Water Conservation Fund in order to honor our nation’s outdoor heritage and provide resources to local communities who want to invest in conservation, historic preservation and recreation opportunities. Future generations deserve nothing less.”
  2. ElPrezatElCap: President Obama used his Father’s Day weekend to celebrate the 100th anniversary of the National Park Service at Carlsbad Caverns and Yosemite National Park and spoke about the importance of the economic power of the outdoor industry.
  3. Sally Jewell Vows to Count Your Job: Secretary Jewell recently announced that the land management agencies will conduct a national study to measure the contributions of the outdoor industry to our nation’s economy. OIA and many of our partners are working on the Recreation’s Economic Contributions (REC) Act legislation to institutionalize this annual study beyond this administration. You can sign this letter supporting an annual count by the federal government here…
  4. …And you can stop by the OIA booth (BRL#200) during the show and add your company’s jobs to our industry-wide jobs count in an effort to represent our industry’s outsized economic contributions.