2017 Annual Report: Research
2017 Research Reports
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While in D.C., with help from Interior Secretary Ryan Zinke, we launched the third, and newest, version of the Outdoor Recreation Economy report, establishing that the outdoor recreation industry annually contributes $887 billion to the U.S. economy, while supporting 7.6 million good-paying American jobs. To help spread the undeniable impact of our industry, we released this toolkit that members adopted and pushed out in record numbers. With your help, our impressive statistics were picked up by almost every major news market around the country, helping to illustrate the importance of outdoor recreation at local, state and national levels. Yet, as this year went, with every success, came a new challenge. Just hours after we released our Outdoor Recreation Economy report and while we were conducting our meetings on the Hill, President Trump released an announcement of his own to issue an executive order to review more than two dozen national monument designations from the last 25 years. OIA responded with a statement of our own and reupped our commitment to defending our public lands.
Use this report to examine the purchase process among the key segments of the U.S. outdoor consumer population, as identified in OIA’s ConsumerVue segmentation research. It reviews top trends in retail and consumer purchasing behavior, highlights areas where there are meaningful differences and makes recommendations for brands and retailers.
The 2017 report dives into how Americans recreate. Nearly half of all Americans over the age of six, or 48.8 percent of the U.S. population, participated in outdoor recreation at least once in 2016. That equates to a total of 144.4 million people – two million more people than participated in 2015.