Outdoor Industry Association

Outdoor Participation

A Targeted Look at Participants 2004

This download is available to everyone for free.

A follow up on the "Exploring the Active Lifestyle" report. A "Targeted Look" goes into more detail about four important market segments: 16-24 year old age group, Hispanics, women and singles 45+.

File Name: TargetedLook_full.pdf
File Type: PDF
File Size: 1.56 MB
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