Outdoor Industry Association

Business Operations & Benchmarking

2013 OIA Benchmarking Reports Now Available

These reports provide outdoor-specific financial, operational, marketing and compensation metrics using data aggregated from outdoor companies. They present the most up-to-date, detailed and straightforward analysis of operating standards in the outdoor industry.

OIA members may download the industry-wide summary report at no cost. Printed copies of the report — that only survey participants received at no cost — are available for purchase:

  • $95 for OIA member retailers and manufacturers that did not participate in the survey
  • $295 for associate OIA members
  • $895 for non-members

Purchase a Printed Benchmarking Report

Recordings of the recent Benchmarking webinars are also available for Retailers and Manufacturers.

Purchase a Printed Copy

Below you'll find reports on:


Manufacturer Operations and Benchmarking

Manufacturing benchmarking reports analyze industry-wide financial, operating and compensation norms and performance metrics.  Members can use this data to compare against their own results. Both member and non-member companies that participate in these studies receive, at no charge, a customized and confidential report that compares their own results to industry averages and includes suggestions on how to improve profitability.

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Manufacturer Benchmarking Report 2013

Learn how your business stacks up with this updated report. Get outdoor-specific data on financial, operational and compensation metrics. Get the report ››

Manufacturer Benchmarking Report 2011

Improve profitability by comparing your performance and compensation metrics to those of high-profit outdoor manufacturers. Get the report ››

Manufacturer Financial Benchmarking Report 2008

Detailed financial and operating information results for outdoor product manufacturers. Get the report ››

Retailer Operations and Benchmarking

Retailer benchmarking reports allow outdoor specialty retailers to compare margins, expenses, inventory turns and much more to aggregated results from "typical" and "high-profit" outdoor retailers. Both member and non-member companies that participate in these studies receive, at no charge, a customized and confidential report that compares their own results to industry averages and includes suggestions on how to improve profitability.

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Retailer Benchmarking Report 2013

Learn how your outdoor retail shop stacks up. Updated report now includes compensation data plus financial and operational metrics. Get the report ››

Retailer Benchmarking Report 2011

Improve profitability by comparing your financial and operating metrics to those of high-profit outdoor retailers. Get the report ››

Retailer Financial and Operations Benchmarking Report 2009

Detailed financial and operating results for outdoor retailers. Get the report ››

 

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