Outdoor Industry Association

Industry News

Dale of Norway fairytale collection sparkles in 2013


For Immediate Release

Kara Herlihy

Pale Morning Media

kara@palemorning.com

(802) 583-6069

Dale, Norway, Mar 04, 2013 -

Inspired by the spirit of Norwegian fairytales, Dale of Norway’s new Eventyr collection merges traditional, authentic patterns with modern, whimsical details. 

Offering several new styles of light, merino and Norwegian wool sweaters, Dale of Norway designers created the exclusive Eventyr line in a soft color palette and tailored, feminine silhouettes. 

Inspired by the traditional Norwegian Trondelag costume, the Singsaker Feminine Cardigan is the style apex of the Eventyr collection. This chic cardigan makes a stylish statement under a blazer or paired with jeans. 

The elegant 21-micron merino wool Singsaker sweater features intricate design details including a precious metal crossed chain across the back and authentic Norwegian tin buttons set against decorative taping. 

To meet the evolving style of contemporary women, Dale of Norway designers used a modern interpretation of the Setesdal Valley pattern to create the Hedda Feminine Jacket.   

Paying homage to Dale of Norway’s signature design aesthetic, this 21-micron fine merino yarn cardigan is available in four classic color ways. 

Buttons set against a contrasting color placket emphasize the feminine shape of the sweater. Tailored to fit easily under a heavier sweater or jacket, the Hedda’s soft, lightweight construction makes it comfortable as well as chic.

Originally developed as the official Norwegian Olympic sweater at the 1994 Lillehammer Olympic Games, the Sigrid Feminine Jacket has been completely revamped in the Eventyr collection. This all-time best-selling design has been updated in a thinner, finer 21-micron Merino yarn.

Multi-layered ribbing along the hem and sleeves gives the Sigrid a fitted, tailored shape and a two-way zipper offers several ways to wear. 

Singsaker      $468.00 USD

Hedda             $399.00 USD

Sigrid              $339.00 USD 

For more information, or to shop online, visit http://www.daleofnorway.com/us And follow us on Facebook

ABOUT DALE OF NORWAY:

Dale of Norway was founded by Peter Jebsen in 1879, and has produced high-quality knitwear and technical premium outerwear since the begining.  We take pride in being one of the largest and most sophisticated manufacturers of classic and innovative apparel.Our production facilities are located in the village of Dale, about 40 minutes outside of Bergen, where third and fourth generation knitters and craftsmen produce our wide range of beautiful and practical designs. Dale of Norway's products are available through a worldwide network of retailers -- and can be found in authorized online retail shops.

 

Join

Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.