Hydrapak New SoftFlask™ Models Win ISPO Award
For Immediate Release
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Oakland, CA, Feb 06, 2013 -
Hydrapak, a leading global supplier of active-lifestyle hydration equipment, today announced its new SF350 and SF500 SoftFlask™ collapsible bottles have been designated ISPO Award Winners in the Performance Accessories category.
ISPO’s international mix of 57 judges, with expertise in design, professional sports, media, and retail, have bestowed the prestigious award as the company introduces the new SoftFlasks™ to the market.
Extending the utility of the easily stored and collapsible SoftFlask™ line, the new SF350 and SF500 focus on performance hydration and feature wider filling ports, on-demand bite valves, shut-off switches, and are versatile multi-sport accessory produced in .35 and .5 liter capacity. The modular design is user-friendly and flexible: whether stored within a backpack, a cycling jersey pocket, or with Hydrapak’s optional integrated hand straps, these feather weight flasks are engineered to adapt.
“The SoftFlasks™ have great potential across a wide variety of sports and recreational activities,” said Hydrapak CEO Matt Lyon. “We are excited to develop this entirely new category of hydration and feel honored to become an ISPO Award winner. It’s awesome.”
With an introduction at the ISPO trade show and launched to consumers in Summer 2013, the Soft Flasks will be priced between $15 (no integrated hand strap) and $25 (with hand strap).
Founded in 2001, Hydrapak, creators of innovative and advanced hands-free fluid delivery systems, was introduced to satisfy the growing demand from athletes for personal hydration systems. Hydrapak produces a lineup of custom-built hydration backpacks, reservoirs, and bottles for a variety of sports, including biking, hiking and running. Hydrapak is also an OEM for top manufacturers specializing in consumer, commercial and military purposes. To view all drink systems and components, bottles and hydration packs visit www.hydrapak.com or call 510.632.8318.