Zamberlan Launches Trail Hiking Collection for Fall-Winter 2013
For Immediate Release
Martin Hak, Zamberlan USA, Inc., firstname.lastname@example.org, (646) 226-2844
Salt Lake City, UT, Jan 23, 2013 -
New line built for the U.S. market to feature best-in-class materials for the trail and everyday adventures
Salt Lake City, UT. Zamberlan USA, Inc. announced the launch of Zamberlan’s new Trail Hiking collection into the U.S. market beginning Fall 2013. The Trail Hiking collection beautifully combines best-in-class materials – Vibram outsoles, Gore-Tex membranes, and premium leathers – at price points ranging from $120 to $160 USD.
“Building on Zamberlan’s product quality leadership in the Backpacking category, the Trail Hiking collection broadens the market for our U.S.-based dealers”, stated Philip Benson, General Manager of Zamberlan USA, Inc. “The purpose of this expansion is to for the first time ever present a Zamberlan collection designed for the North American market. Our aim is to make the Trail Hiking collection of boots a mainstay of comfort, quality, and performance for both serious and casual hikers, whether on the A-T or more local trails.”
The Trail Hiking category is comprised of twelve models: the 250 Ridge Mid GTX RR, the 240 Ridge GTX RR, the 238 Ridge RR, the 251 Vista Mid GTX, the 241 Vista GTX, the 239 Vista (non-membrane), the 255 Cairn Mid GTX RR WNS, the 245 Cairn GTX RR WNS, and the 243 Cairn RR WNS, the 256 Arch Mid GTX RR WNS, the 246 Arch GTX RR WNS, and the 244 Arch RR WNS (non-membrane).
The new exclusive sole to be used across the Trail Hiking collection, the Zamberlan Vibram Trail Mate, is built with an EVA midsole for lightweight comfort and shock absorption, married to a sculptured Vibram outsole with superior touch down, traction, and toe off. The toe bumper enhances toe protection and a hollowed heel center reduces weight.
“Perhaps the most distinguishing feature of the collection is the unique combination of technical components, stylish design, and maximum comfort with added volume on the forefoot for a more comfortable and North American fit,” said Benson. Many styles offer Gore-Tex waterproof membranes, while rich waxed and tumbled nubuck leathers strongly relate Zamberlan’s long heritage of quality. “Our dealers will be pleased by the expansion of Zamberlan’s product line to include day hiking and everyday light boots for their customers who are seeking quality at attractive price points.”
Zamberlan plans to showcase its entire category of Trail Hking boots during the Outdoor Retailer Winter Market in Salt Lake City, January 23-26. Press inquiries can be made directly to Zamberlan USA at email@example.com or by calling (858) 568-7467. Digital press kits, including product images, are available to all members of the media in Zamberlan’s Outdoor Retailer booth, #32182, or by contacting the company at firstname.lastname@example.org.
Zamberlan Fall/Winter 2013 Trail Hiking Collection:
· 250 Ridge Mid GTX RR, $160 MSRP
· 240 Ridge GTX RR, $140 MSRP
· 238 Ridge RR, $120 MSRP
· 251 Vista Mid GTX, $160 MSRP
· 241 Vista GTX, $140 MSRP
· 239 Vista, $120 MSRP
· 255 Cairn Mid GTX RR WNS, $160 MSRP
· 245 Cairn GTX RR WNS, $140 MSRP
· 243 Cairn RR WNS, $120 MSRP
· 256 Arch Mid GTX RR WNS, $160
· 246 Arch GTX RR WNS, $140
· 244 Arch RR WNS, $120
Zamberlan Acronym Guide:
· GTX = Gore-Tex® Membrane
· RR = Rubber Rand
About Calzaturificio Zamberlan SRL
Since 1929 the Zamberlan family has been handcrafting exceptional outdoor footwear. Today, their products are distributed in more than 40 countries around the world. A third-generation family-owned and operated business, the company continues to manufacture its most traditional and prestigious models in its factory in Torrebelvicino, Italy. Zamberlan sells highly technical outdoor boots and shoes for enthusiasts in the Alpine, Climbing, Backpacking, Speed Hiking, Light Hiking, Hunting, and Casual Outdoor markets. More information is available on their website at http://www.zamberlan.com. Media inquiries can be made to email@example.com.
About Zamberlan USA, Inc.
Established in 2009, Zamberlan USA, Inc. is a wholly owned subsidiary of Calzaturificio Zamberlan SRL. Based in Solana Beach, CA, Zamberlan USA, Inc. imports and markets Zamberlan-brand outdoor boots and shoes in the Alpine, Climbing, Backpacking, Speed Hiking, Light Hiking, and Hunting markets. For more information or to contact Zamberlan USA directly please write to firstname.lastname@example.org or visit our website at http://www.zamberlanusa.com.