Outdoor Industry Association

Industry News

ZEMgear Partners with PORON® Performance Cushioning for Spring 2013


For Immediate Release

Nancy Fendler

Fendler Communications

nancy@fendler.com

207-671-9071

Miami, FL, Jan 22, 2013 -

ZEMgear, the fast-growing minimal footwear company based in Miami, Florida, will feature PORON® Performance Cushioning in its new 2013 product line, which will be available in retail stores this spring.

ZEMgear creates Performance Protection for Bare Feet™, delivering minimal footwear with maximum protection for men, women and children.  ZEM, (Zone of Endless Motion), allows feet to do what they were designed to do best in their natural, barefoot state - on land, in water, supremely active or serenely still.

PORON Performance Cushioning is a durable open-cell foam that responds to your every step and maintains its performance features, shape and fit throughout the life of the shoe.  Engineered to provide ultimate shock-absorption from minimum thickness, PORON Technology helps to alleviate shockwaves to your body without hampering your ability to maintain a natural motion.  It is infused with Microban® antimicrobial protection to help fight the growth of odor-causing bacteria, mold and mildew, helping to give you the confidence you need for any adventure.

"Our spring/summer ’13 collection will be the only authentic minimal footwear on the market using PORON Performance Cushioning as an insole," said Christina Bracken, ZEMgear Co-Founder and President.  "We are very excited about our partnership and pleased to offer PORON Technology’s unique cushioning and impact-mitigation benefits to our customers."

"ZEMgear’s designs feature all the best from PORON Performance Technology," said Dave Sherman, New Business Development Manager, PORON Cushioning.  "The ability for PORON Technology to offer ultimate shock absorption in a thin, flexible and durable material complements ZEMgear’s philosophy to promote foot agility and freedom of motion." 

ZEMgear’s product line ranges from $39.99 to $ 84.99.  The brand is represented by a growing number of retailers in the US and is available in over 20 countries around the world including Canada, South-East Asia, Japan, Australia, and Europe.

Enter your Zone of Endless Motion


About ZEMgear

ZEMgear LLC was founded in 2010 by Christina Bracken and Frank Woods, two seasoned industry professionals.  Their unique line of barefoot-technology footwear integrates the benefits of proprioception, awareness, balance and other health benefits that come along with using your feet as nature intended.  A trendsetter in the minimal footwear industry, ZEMgear creates Performance Protection for Bare Feet™.  While wearing ZEMs you can spread, flex and articulate all parts of your foot, getting everything you need and nothing you don’t.  Less Shoe. More You.™

www.ZEMgear.com , www.facebook.com/ZEMgear , www.Twitter.com/ZEgear


About PORON® Performance Cushioning

For over 40 years PORON® Cushioning, a division of Rogers Corporation, has provided footwear, apparel, and protective equipment brands with materials that cushion, support and  protect today’s athletes.  Rogers Corporation (NYSE:ROG) is a global technology leader in specialty materials and components that enable high performance and reliability of consumer and power electronics, mass transit and clean technology.  Headquartered in Connecticut, Rogers operates manufacturing facilities in the United States, Belgium, China, Germany, and South Korea, with joint ventures and sales offices worldwide.  For more information, visit

www.poroncushioning.com, www.rogerscorp.com.

The world runs better with Rogers.®

 

 

 

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