Outdoor Industry Association

Industry News

Madshus Introduces New RED Category of Pinnacle Racing Skis and Boots


For Immediate Release

Lisa Mullen
Verde PR
Lisa@verdepr.com
970-259-3555

Seattle, Wash., Jan 22, 2013 -

Madshus, the world’s oldest ski company, introduces the new Madshus RED collection of racing products for the ultimate in performance. Designed and proven over three years between the elite of the Madshus Racing Team athletes and engineers, the new REDLINE Carbon Classic Ski, REDLINE Carbon Skate Ski, and Super Nano skate boot reside in a class all alone.

Developed to provide that extra edge, Madshus RED skis and boots come from Race Engineered Development. The Madshus RED products are lighter, stronger, faster – innovative pinnacle products that live on the fringe, but are available to the public, not just the race room. Headlining those innovations, the new Super Nano boot offers groundbreaking technology with its 3D-Molded Integrated Carbon Base, wrapping the skier’s foot in perfect contoured form. With 47% more torsional stiffness, the Super Nano transfers every ounce of energy directly into the ski for maximum stability and speed. Under the boot and binding, the REDLINE Carbon Classic and Skate skis were developed using completely new base materials and Computer Aided Design to create a unique ski profile that fits the needs of Madshus’ top athletes.

“I’ve been involved in the development of the Super Nano boots from the start, helping prove their excellence with 4 gold medals at World Championships and many top places on the World Cup,” said Emil Hegle Svendsen, Team Madshus biathlete. “It’s amazing what speeds you can drive in this boot, and it makes me confident and comfortable that I am in a really great position in my choice of products for the coming years.”   

The Madshus RED collection is engineered to stand above the rest when even a fraction of a gram, a millimeter or a degree matter.

REDLINE Super Nano Skate Boot – MSRP $750

The new Super Nano skate boot offers groundbreaking performance for athletes. The new Super Nano Skate boots pair perfectly with the new REDLINE Carbon Skate ski. Built from the ground up around an innovative, 3D-molded integrated Carbon Base that offers 47% more torsional stiffness and 10% stiffer forward flex, the Super Nano transfers every ounce of energy directly into the ski without any power loss.

Available in 1/2 sizes: 39.5-44.5

REDLINE Carbon Skate – MSRP $750

The Madshus REDLINE Carbon Skate features a softer tip and tail and a perfect stiffness profile, making it the natural choice for soft and warm conditions. Built with the finest materials including the renowned PR 100X core and Triaxial Carbon Construction, the REDLINE Carbon Skate ski also features a newly developed transparent base with extraordinary glide properties in wet and dirty snow. Featuring distinct splay, short pressure areas and the low-profile skate tip geometry provide clean power transfer with minimal swing weight.

 

  • Length: 175-195cm/5
  • Sidecut: 44-43-44mm
  • Weight/pair: 950g/190cm
  • Camber: Skate Low – Distinct Splay
  • Binding: NIS 7
  • Core: PR 100X & Triaxial Carbon Construction
  • Base: P200 Nano Transparent
  • CAD – Computer Aided Design

REDLINE Carbon Classic Cold – MSRP $750

The new REDLINE Carbon Classic Cold Ski represents a new level of pinnacle performance for classic racing products. The Computer Aided Design matches an extremely soft tip in a classic ski for unparalleled feel of the snow, with a unique flex profile for perfect grip. Built using only the most stable materials – like the 3D-shaped PR 100X core, Triaxial Carbon Construction and a new P200 Nano Black base – the REDLINE Carbon Classic ski is exceptionally fast. Compared to its sibling in a Plus finish, the REDLINE Carbon Classic Cold features a long, low camber style with exceptional carrying capacity from 0°C and colder, and slight splay in the tip and the tail for minimal snow resistance with improved glide.

 

  • Length: 190-210/5
  • Sidecut: 44-42-44 Weight/pair: 900 gr/190cm
  • Camber: Classic Universal – Slight Splay
  • Binding: NIS 7
  • Core: PR 100X & Triaxial Carbon Construction
  • Base: P200 Nano Black
  • CAD – Computer Aided Design

 

REDLINE Carbon Classic Plus – MSRP $750

The new REDLINE Carbon Classic Plus skis represents a new level of pinnacle performance for classic racing products. Like its sibling, the REDLINE Carbon Classic Cold, it uses only the most stable materials – like the 3D-shaped PR 100X core, Triaxial Carbon Construction – but its completely new P200 Nano Transparent Base is supremely fast on wet or dirty snow conditions. With an extremely flexible tip and tail from the unique flex pattern of the Computer Aided Design, the REDLINE CLASSIC PLUS creates higher speed and more reliable grip at the same time. Optimized for specific conditions, the REDLINE Carbon Classic Plus features a higher camber style with superior carrying capacity for conditions from 0°C and warmer and medium splay for minimal snow resistance with improved glide in universal and plus conditions.

 

  • Length: 190-210/5
  • Sidecut: 44-42-44
  • Weight/pair: 900gr/190cm
  • Camber: Classic High – Distinct Splay
  • Binding: NIS 7
  • Core: PR 100X and Triaxial Carbon Construction
  • Base: P200 Nano Transparent
  • CAD – Computer Aided Design

 About Madshus

The worlds oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether it be for World–Cup level race, fitness skiing, cruising, metal-edge touring, or cross country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot and pole it produces. Over 100 years since its founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence and championship level performance Madshus skiers have come to expect.

 

 

Join

Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.