Outdoor Industry Association

Industry News

Atlas Snow-Shoe Company Presents New Fitness Snowshoe


For Immediate Release

Lisa Mullen
Verde PR
lisa@verdepr.com
970-259-3555

Seattle, Wash., Jan 22, 2013 -

Atlas Snow-Shoe Company pioneers a new category in snowshoes with the introduction of the Atlas Fitness, a new way for walkers and joggers to get fit and stay in shape all winter long. This new snowshoe will debut at Outdoor Retailer Winter Market 2013, booth #34101.

The Atlas Fitness snowshoe features a new version of the ergonomic and lightweight Speed V-Frame as seen on the Atlas Speed Series; the benefits of which allow for maximum floatation and reduced deck interference when moving at a quick pace. Ideal for the fitness walker, Atlas’ award-winning Free Rotating Suspension™ System (FRS) allows for natural articulation of the joints and free and easy stride.

Easy to slip on, the new lightweight Wrapp™ Cruise binding provides a comfortable, secure hold and fits waterproof running shoes or snow boots. The tempered steel Twin-Trac™ Toe Crampon and lightweight aluminum heel cleat offer confident footing on slick winter terrain, ensuring a safe step on snow and ice.  

The new Atlas Fitness is a fun new fitness solution for those runners and walkers who want to stay fit year round, whether it’s on local trails, snow-covered dirt roads, or anywhere you exercise.

FEATURES:
•    Wrapp™ Cruise Binding – features a lightweight design and an adjustable, independent tongue for optimal comfort and ease-of-entry.
•    Free-Rotating™ Susupension (FRS) – absorbs impact and allows for natural articulation of the foot from side to side, and sheds snow off the deck.
•    Speed V-Frame – made of durable, lightweight aluminum, ergonomically designed to prevent frame clipping while providing maxium flotation.
•    Twin-Trac™ Toe Crampon – tempered steel crampon and aluminum heel cleat ensure confident footing.
•    Nytex Decking – lightweight and flexible, providing the durability inter demands while easily shedding snow.

Length: 22”   
Weight: 3.18 lbs per pair
MSRP $179.95

ABOUT ATLAS SNOW-SHOE COMPANY
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible. For more information on Atlas news and products, visit www.AtlasSnowshoe.com

 

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