Outdoor Industry Association

Industry News

KEEN Picks Up the Pace with the Marshall Collection of Fast Hikers


For Immediate Release

Julie Atherton

JAM Media Collective

julie@jamcollective.net

415-839-7546

 

Portland, OR, Jan 17, 2013 -

Leading the way for Fall/Winter 2013, KEEN fuses its tried-and-true protection and durability with lightweight technology to design its fastest hiker to date. Available for men and women in low and mid heights with the option of waterproof technology, the Marshall Collection has a style for any condition and adventurer.

“The launch of the Marshall collection marks a big step in the evolution of traditional KEEN hiking boots,” says Jeff Dill, KEEN’s outdoor business unit director. “We’re thrilled to offer styles with the durability and protection that previously was only found in classic, leather styles. With low and mid styles with or without waterproof technology at a competitive price point, the Marshall Collection is a great light hiking footwear option.”

The low-cut Marshall (MSRP $110) is a high-function trail shoe for adventures in a variety of settings. Building off the success of KEEN’s light hiker styles like the Targhee II and the Gypsum, the Marshall collection is the next step in the evolution of the category. The ultra-breathable upper features 3-D mesh with lightweight synthetic overlays for durability and dynamic fit. A sturdy, high-rebound PU midsole offers energy return for those looking to speed up their hikes, while a solid rubber, high-traction outsole provides additional stability. With KEEN.DRY technology, the low-cut Marshall WP ($120) is a highly breathable, waterproof option for wet and muddy trail conditions.

“The Marshall is the fastest hiking option KEEN has ever launched and is great for people looking for running shoe fit and comfort, without compromising the KEEN promise of superior durability and protection,” says Dill.

For hikers looking for more support, the Marshall Collection also includes the Marshall Mid for men and women (MSRP $130). Open 3-D Mesh makes the Marshall Mid highly breathable, while keeping debris out. Lightweight synthetic overlays and a rubber toe bumper provide added protection. A durable, high-rebound PU midsole ensures all-day comfort for everything from day hikes to epic treks. Also available in a waterproof version, the Marshall Mid WP (MSRP $140) combines a waterproof closed mesh upper with a KEEN.DRY waterproof, breathable membrane for sloppy trails and unpredictable weather during multi-day hikes and adventures.



About KEEN
KEEN, Inc. manufactures hybrid outdoor and casual products, including footwear, bags and socks. Founded in 2003 with the launch of the Newport sandal known for its patented toe protection technology, KEEN creates innovative and comfortable products that transition seamlessly from work to play, and enables people to pursue a Hybrid lifestyle: create, play and care. Through its Hybrid.Care giving program, KEEN supports social and environmental organizations around the world. The company recently launched the KEEN Recess Revolution, encouraging adults to take 10-minute outdoor "Recess" breaks every day to re-energize at work and be healthier and happier. Named one of "America's Best Places to Work" by Outside magazine, KEEN is headquartered in Portland, Ore. KEEN products are available in more than 5,000 retail locations in 60 countries. Discover more about KEEN at keenfootwear.com, facebook.com/keen and twitter.com/keen. To learn more about KEEN recess, visit www.recess.keenfootwear.com

 

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