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D-fa Dogs Retains The Walton Works as PR Agency of Record

For Immediate Release


Todd Walton

The Walton Works, LLC





Wanaka, New Zealand, Nov 28, 2012 -

D-fa Dogs Retains The Walton Works as PR Agency of Record

Wanaka, New Zealand, (November 28, 2012) – D-fa Dogs announced today the hiring of The Walton Works as their public relations connector effective immediately. D-fa Dogs engineers gear that recognizes how we are pushing the limits of our canine companions as we recruit them to our adventures. Their love is unconditional and we like to think that our gear will equip them for any conditions we place them in.

D-fa Dogs (like “d” for “dog”…given a little liberty with the Queen’s English) designs and engineers dog jackets, PFD’s and other gear using the same fabrics and design principles as their human counterparts. Using a “no straight lines on a dog” approach to design and a “dogs don’t naturally wear ‘clothes’ so we figure that if you’re going to dress them you need to do it with gear that is light and doesn’t encumber their movement” process, D-fa Dogs creates exceptional and unique dog gear for any adventure.

 “Being on the underside of the world we needed a partner in the USA that we knew had the same empathy for our brand and customers as we do,” says Angela Hook, co-founder of D-Fa Dogs. “The Walton Works are like the holy trinity for us - experienced in PR, natives in the communities we want to be connected with, and dog lovers! We are looking forward to spreading the D-fa Dogma with them.”

“D-fa Dogs is a team of passionate people that put a level of detail into canine gear that even the most discerning human would approve,” says Todd Walton of The Walton Works.  As a company of four people and four dogs, we very much appreciate the level of considered design, functionality, and comfort of D-fa Dogs products.” 

With the winter in North America approaching, items like new mini version of the Puff-Doggy and Sub-Woofer are now available. The entire product line can be viewed on the D-fa Dogs website.

About D-Fa Dogs

Imagine your favorite outdoor brand made gear for your dog, and that’s what we do. Based in Wanaka in New Zealand’s South Island, D-fa Dogs is a designer and manufacturer of high quality outdoor gear for active dogs of the world. Whether your dog is a workmate, playmate or fur-child, D-fa Dogs gear will help you both make the most of your surroundings. Visit www.d-fa.com for more details.

About The Walton Works

The Walton Works began in 2010 to offer a unique approach and veteran experience to organizations looking to enhance their brands, create marketing strategy, develop PR buzz and enhance customer experience. From high fashion to high adventure, we are the connectors driven by meaningful relationships. Our mission is the blend of function, fashion and passion in product, representation and ourselves. www.thewaltonworks.com




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