Outdoor Industry Association

Industry News

Krimson Klover Launches New Website

For Immediate Release

For Immediate Release:
Rachel Hadley
Email: rachel@krimsonklover.com
Phone #:  303.931.0922

Vail, Colorado, Nov 08, 2012 -

Krimson Klover, designer of luxury fiber knitwear, proudly announces the launch of their new website on November 6th at www.krimsonklover.com.

Krimson Klover, in its third season, is building an online presence with a fresh, sophisticated look. The new site is part of a long-term marketing strategy to build brand awareness and support their nation-wide network of specialty retailers with features like a dealer locator, customer support information, and secure access to images and sales tools. Secondarily, the site will support media outreach and give potential customers, that aren’t located near a Krimson Klover dealer, access to the collection.

 “We are thrilled to have a website that truly represents our brand and gives us a platform to reach people who love sweaters as much as we do.” states Krimson Klover Owner/Designer Rhonda Swenson. “As a boutique line, our goal is to bolster name recognition and awareness so more people are walking into our dealers asking for Krimson Klover sweaters. The Internet is an effective and economical tool for small businesses like ours.”

About Krimson Klover
Krimson Klover designs feminine, playful and vivacious natural fiber clothing for the sophisticated, adventurous woman. We enjoy living fully in the present moment, and create clothing that supports living an authentic life everyday. We also take our commitment to environmental and social responsibility very seriously by using Merino and Pima cotton yarns from sources that respect their animals, employees and Mother Earth. Owner and Founder, Rhonda Swenson, is no stranger to the industry with over 15 years experience designing and producing knitwear. Based out of Vail, Colorado, Krimson Klover distributes through specialty retailers and fine catalogs in the fashion, ski and outdoor industries.




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