Outdoor Industry Association

Industry News

Bergans of Norway Sponsors 9th Annual Radical Reels Tour


For Immediate Release

MEDIA CONTACTS:
Bergans USA
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com
Beth Cochran, What's UP PR, 406.579.7909(cell), cochran@whatsuppr.com

Bergans of Norway
Christoph Centmayer, o: +47-40 62 40 99, christoph.centmayer@bergans.no

Radical Reels Tour
Shari Bishop Bowes, Media and Communications Officer, 403.762.6475, Shari_Bishop-Bowes@banffcentre.ca

LONGMONT, Colo., Oct 29, 2012 -

Bergans of Norway today announced the company is a Major Partner of the 9th annual Banff Mountain Film Festival Radical Reels Tour, a traveling film festival of the best high-adrenaline films from the 2012 Banff Mountain Film Festival. Bergans is also sponsoring the Radical Reels People’s Choice Award during the 2012 Banff Mountain Film and Book Festival.

“From the first time I saw Radical Reels, I was hooked,” said Keith Patterson, Bergans USA’s vice president of sales and marketing. “These are high adrenaline, palm-sweating, ‘edge of your seat’ films that motivate and inspire people to get outside and play. We are thrilled to be involved with such a world-class organization and film tour that speaks to our core users.”

The Radical Reels Tour has been on the road since 2004. The tour’s films are chosen during the Banff Mountain Film Festival (Oct. 27 – Nov. 4, 2012) and the collection travels from February to May and September to October. Major Partnership provides various opportunities for the audience in product giveaways, onsite displays, and promotional tickets during each tour stop in Canada and the United States.

The Radical Reels program is made up of short, action-packed climbing, paddling, mountain biking, BASE jumping, skiing, snowboarding, and other adrenaline sport films. The Festival always try to keep an eye out for films that feature a fresh approach, a new sport, and a radically independent spirit.

Retailers interested in working with Bergans during film festival stops can contact their Bergans sales rep, or contact Bergans directly at info@bergans.com or 303.834.9709.

The 2013 tour begins February 26 and will run through the Fall of 2013 visiting more than 60 locations in over 25 states and provinces. For more information about the Radical Reels Tour, visit www.banffmountainfestival.ca, and for information about Bergans of Norway and its products, go to www.bergans.com.

About the Radical Reels Tour
Produced by The Banff Centre, the Radical Reels Tour is a yearlong, traveling action sports film festival consisting of short films chosen during the Banff Mountain Film and Book Festival. The Tour visits close to 60 locations across the US and Canada – from Anchorage to Los Angeles, Pittsburgh to Vancouver, and dozens of happening towns in between. The majority of Radical Reels screenings take place in February and May, or September and October. Many of the screenings, hosted by local organizations in each location, benefit not-for-profit and community organizations. For more information, visit www.banffmountainfestival.ca.

About Bergans of Norway
Bergans was established in 1908, when Ole Ferdinand Bergan invented the first anatomical backpack. Today backpacks, functional outdoor clothing and tents are part of the portfolio of Bergans of Norway, as well as the ALLY brand of packable canoes. Adventurers such as South Pole conqueror Roald Amundsen, Mount Everest pioneer Sir Edmund Hillary, and Heroes of our time such as Polar explorers Rune Gjeldnes or Cecilie Skog trust Bergans equipment on their expeditions.

The headquarter of Bergans Fritid AS is situated in Hokksund, Norway, 60 km southwest of Oslo, where 90-plus employees work in development, research, design and sales. Bergans is a market leader in Norway and steadily growing in several export markets in Europe and North America (www.bergans.com).

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