Outdoor Industry Association

Industry News

Teva and Warren Miller Entertainment Align to Deliver Ultimate Winter Experience


For Immediate Release

Tara Yant
Hayter Communications
tara@hayterpr.com
360.313.7070, ext. 7

 

Goleta, CA, Oct 16, 2012 -

In conjunction with the October 19 premiere and North American tour of Warren Miller Entertainment’s 63rd annual feature film, Flow State, Teva kicks off the consumer launch of its entirely new Lifty Collection of winter boots. Warren Miller Entertainment has put together a world-class film featuring both skiers and snowboarders, filmed in premier locations from Norway to Austria, and California to Japan. The film portrays the lifestyle that Teva’s Lifty boot collection represents and that every skier and snowboarder aspires to live.

Headlining the Lifty Collection at 16 of the Warren Miller Flow State tour stops is the Chair 5 for men and the Jordanelle for women, both of which will be given away to lucky winners at the premiere events. The Chair 5 and Jordanelle are the perfect aprés-ski/snowboard addition to anyone’s winter kit. The boots weigh in at about half the weight of typical winter boots and compress down to the size of a sneaker making them a cinch to pack.

Warren Miller film premieres are a phenomenon not to be missed that mark the official start of winter for snow sports enthusiasts everywhere. Keep your eyes out for the Teva photo booth at the following locations and experience the Lifty for yourself. Film guests will be invited to take their own photos using their camera phones, and instantly upload them to Instagram. Teva will then pick a favorite photo from each night, and that person will win a free pair of Jordanelle or Chair 5 boots.

October 19th & 20th – Abravanel Hall, Salt Lake City, UT
October 20th & 21st – Bagdad Theater and Pub, Portland, OR
October 25th – Arlene Schnitzer Concert Hall, Portland, OR
October 26th – Park West, Chicago, IL
October 27th – State Theatre, Minneapolis, MN
November 7th – Palace of Fine Arts, San Francisco, CA
November 7th - 10th – Boulder Theater, Boulder, CO
November 9th – Washington Center for the Performing Arts, Olympia, WA
November 16th – Castro Theatre, San Francisco, CA
November 16th – Berklee Performance Center, Boston, MA
November 16th & 17th – Palace Theatre, Albany, NY
November 16th & 17th – McCaw Hall at Seattle Center, Seattle, WA
November 16th - 18th – Paramount Theatre, Denver CO
November 19th - 21st – Lone Tree Arts Center, Lone Tree, CO
November 19th - 21st – The Music Hall, Portsmouth, NH
December 5th – Lobero Theatre, Santa Barbara, CA

Flow State tickets are on sale now. Check out warrenmiller.com for the full list of Flow State national tour dates, trailers, photos and more. The remainder of the tour stops not listed above will also feature Teva Lifty giveaways as door prizes.

For more information on the Teva Lifty Collection, visit www.teva.com/lifty.

Born on the Colorado River in 1984, it’s only natural for Teva to evolve into a four-season brand that incorporates water whether it’s frozen or moving. As snow is a different form of water, progressing into the winter sports market is a different form of Teva. Teva’s connection to water is manifested in the products it makes and its support of clean water. In partnership with the Waterkeeper Alliance, Surfrider Foundation and Ocean Conservancy, Teva’s “A Pair for a Foot” campaign will clean a linear foot of global waterways for every pair of shoes sold.

 

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