Outdoor Industry Association

Keys to Online Success Against E-Commerce Giants

Aug 02, 2012


1pm to 2:30pm

Salt Lake Marriott Downtown at City Creek
75 South West Temple
Salt Lake City, Utah 84101 U.S.A.

Presenter: Dan Smink, C1 Partners

Done right, a small business can compete effectively against much larger competitors in the digital world.  This session will explore the two-halves of the digital equation – how to build online traffic and how to convert traffic into customers.  We’ll begin by exploring positioning and buyer persona, keyword analysis, blogging and other tools that can help build an effective foundation for your marketing efforts.  Beyond the fundamentals, we’ll look at converting visitors into sales leads and converting sales leads into customers. You won't want to miss this digital marketing primer!

Retailers "Need to Know" session

This event is made possible through the generous support of and collaboration with Outdoor Retailer/Nielsen Business Media.

Keys to Online Success Against E-Commerce Giants



Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.