Outdoor Industry Association

Trend Transparency An Open Q&A with Today's Millennial Consumer Panel


When:
Aug 02, 2012

Where:

11am to 12:15pm

Salt Lake Marriott Downtown at City Creek
75 South West Temple
Salt Lake City, Utah 84101 U.S.A



Presenters: Michael Wood and Caroline Waddel, TRU

Have you ever wanted access to an up-and-comers focus group that can help you predict trends and motivations for the foreseeable future?  This session provides attendees an opportunity to engage with the Millennial panel participants from the Industry Breakfast presentation in a no-holds-barred Q&A session.  Ask about anything from product design preferences to recreation likes and dislikes to retail shopping habits, and get the direct, unfiltered truth.  The Q&A will be moderated by millennial research experts from TRU, who will keep the conversation flowing and interpret the insights through their own expert lens.

This event is made possible through the generous support of and collaboration with Outdoor Retailer/Nielsen Business Media.

Trend Transparency An Open Q&A with Today's Millennial Consumer Panel

 

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