Outdoor Industry Association

OIA Industry Breakfast, presented by The North Face: Outdoor Attitudes Unplugged Exploring the Relevance of Outdoor Lifestyle


When:
Aug 02, 2012

Where:

7am to 9am (program starts at 7:30am)

Salt Lake Marriott Downtown at City Creek
75 South West Temple
Salt Lake City, Utah 84101 U.S.A.

Salons A-J



Presenters:
Caroline Waddell, Senior Account Manager, TRU
Michael Wood, Senior Vice President and Director of Syndicated Research, TRU

Join Outdoor Industry Association and The North Face for a complimentary breakfast and this important keynote discussion.

To better understand Millennial consumers, their perceptions of and interactions with the outdoor lifestyle, what drives their purchase decisions and their expectations from retailers and brands, we decided to ask them directly. The Industry Breakfast will reveal insights from a custom “outdoor attitudes” study the Outdoor Industry Association conducted over the last 10 weeks.  At the breakfast presentation, we’ll share key findings, see video clips and hear verbatim from select respondents, and explore the implications for retailers and brands during a live panel discussion with several Millennial participants. Gathering direct impressions from this valuable consumer group provides a glimpse into what they care about, what they buy and why – and how you can tap into their trends and possibly even lead the way.

 

Sponsored by:

The North Face logo

This event is made possible through the generous support of and collaboration with Outdoor Retailer/Nielsen Business Media.

OIA Industry Breakfast, presented by The North Face: Outdoor Attitudes Unplugged Exploring the Relevance of Outdoor Lifestyle

 

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