Outdoor Industry Association

OIA Outdoor University at Outdoor Retailer Summer Market 2012

Aug 01, 2012 - Aug 04, 2012


Salt Lake Marriott Downtown at City Creek
75 South West Temple
Salt Lake City, UT 84101

(located across the street from the main entrance of the Salt Palace)

To help the outdoor industry stay ahead of the curve on critical business topics, Outdoor Industry Association® and Outdoor Retailer are cranking up Outdoor University offerings at Outdoor Retailer Summer Market. Below is the listing of sessions offered,  with more coming as we get closer to the show. All sessions are free for OIA members and non-members attending the tradeshow. 

OIA Outdoor University educational events are made possible through the generous support of and collaboration with Outdoor Retailer/Nielsen Business Media.

* Retailers "Need to Know" session

Wednesday, August 1

2:00 pm – 3:15 pm

3:30 pm – 4:45 pm

Thursday, August 2

7:00 am – 9:00 am
Outdoor Industry Breakfast, presented by The North Face: Outdoor Attitudes Unplugged – Exploring the Relevance of Outdoor Lifestyles and Products Among Today's Millennial Consumer

9:00 am – 10:00 am
Brand Power: Product Differentiation Through Textiles

11:00 am – 12:15 pm

1:00 pm – 2:30 pm

2:00 pm – 3:00 pm

3:00 pm – 4:00 pm
Outdoor Consumers and Mobile Apps: A Behind the Scenes Look at Both

5:00 pm - 6:00 pm
Life and Death on Everest 2012

Friday, August 3

7:00 am – 9:00 am
Annual Paddlesports Breakfast hosted by the OIA Paddle Advisory Council

7:15 am – 9:00 am
Trend Insight: Perspective and Analysis on Consumer Trends in Outdoor Purchases

10:00 am – 11:15 am

12:00 pm – 1:15 pm

2:00 pm – 3:15 pm

Saturday, August 4

7:00 am – 9:00 am
Outdoor Obstacle Courses – Multi-Activity Experiences Driving Outdoor Engagement

10:00 am – 11:15 am

11:00 am – 12:00 pm
E-Commerce Boot Camp: Pump Up Your Business in 60 Minutes

12:00 pm – 1:15 pm

12:00 pm – 2:00 pm
Spring '14 Sport and Street Trends

2:30 pm – 3:30 pm
WGSN Active Trend Edit

View the full Outdoor University curriculum beyond those held at Outdoor Retailer, including webinars and recorded sessions, at outdoorindustry.org/ou.

For Outdoor University content recommendations, please contact LaRae Marsik at  or call 303.327.3514.

Sponsorship Opportunities Available
For OR Outdoor University sponsorship opportunities, contact Marisa Nicholson at Outdoor Retailer or call 949.226.5760.

OIA Outdoor University at Outdoor Retailer Summer Market 2012



Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.