Outdoor Industry Association

The Retail Realities of Winter Apparel – What Customers Want and What They’re Buying

Jan 19, 2012


Salt Lake City Marriott Downtown, Salons A-C
75 South West Temple
Across the street from the main entrance to the Salt Palace

Time: 12pm to 1:30pm

What are today’s consumers asking for and buying in winter apparel? This industry panel discussion will provide a dynamic look at current sales trends and what they mean for the 2012-13 winter season. Learn about the hot categories, the important price points, and what to expect from consumers in this uncertain marketplace. Panelists include a broad range of outdoor retailers and experts providing on-the-ground intelligence, anecdotal evidence and clear perspective about what customers are asking for and buying in terms of features, styles, colors, functions and more. Because winter apparel makes a critical contribution to your gross margin, you need eyes wide open when making 2012-13 fall/winter apparel purchasing decisions. Don’t miss this event!

Kim Brannock, Principal, SY Design
Kristin Choi, GMM, bigskycountry.com
Tracy Collins, GMM, Blue Ridge Mountain Sports
James Hartford, CEO and Chief Market Analyst, SportsOneSource Group
Marshall Merriam, VP Merchandising, Eastern Mountain Sports

OIA Outdoor University® keeps you informed on the latest trends in retail innovation, business best practices, research, sustainability and trade and supply issues in the ever-changing outdoor industry. For more information, visit outdoorindustry.org/ou.

The Retail Realities of Winter Apparel – What Customers Want and What They’re Buying



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