Outdoor Industry Association

OIA Rendezvous 2012

Oct 03, 2012 - Oct 05, 2012


Hyatt Regency Downtown
1 Avenue De Lafayette
Boston, MA 02111


Business Evolution – Exploring the Future of the Outdoor Industry

There’s no “business as usual” any more. In this information and technology age, all aspects of operations – retail, manufacturing, supply chains, and more – are changing so fast, it’s hard to keep up. Join us at Rendezvous to learn what you need to know to evolve and thrive – all while connecting with industry colleagues.

As the premier education conference for outdoor industry executives, Rendezvous 2012 will provide actionable insights that you can use in your business as we explore:

  • Marketplace uncertainties
  • “No Rules Retail” business success models
  • New technologies and ways of thinking that are shifting business
  • How to stay in front of the ever-changing consumer, economy and world at large


The keynotes at this year’s conference focus on adaptability and change management (Max McKeown), gamification (Gabe Zichermann), experiential retailing (REI, Riversports Outfitters, Timberland), the upcoming presidential election (NPR’s Ken Rudin) and sustainable business and community design (IDEO’s Clark Scheffy), among other topics particularly relevant today.


  • RetailersRetailers – including how consumer technology and the internet are changing retail, new retail business models, retail training to engage consumers in new ways, and smaller specialty retail success strategies
  • ManufacturersManufacturers – focusing on international sourcing, disruptive technologies (3D printing, custom production), building value chains, the digital future of the back office, and more.
  • ExecutivesExecutive Leaders – discussing the “shift index” and how economic and market forces are changing business everywhere, exploring efficiencies and managing in the “new now”, the recreation economy and where you fit within it, and how advocacy and business voices work together to create change.
  • MarketingMarketers – delving deeper into direct-to-consumer strategies, embracing e-commerce, millennial consumer trends and the implications for outdoor industry companies, and the solid ROI building behind social media.

Rendezvous Service Project Sponsored by Timberland

From trail maintenance and construction projects, to creating new outdoor places to play and helping an urban community farm, there’s a service project you can put your skills, muscles and heart behind. Work side-by-side with your fellow industry members and give back to Boston at one of these four projects:

  • Middlesex Fells Reservation
  • Franklin Park Zoo
  • Trustees of the Reservations
  • Thompson Island Outward Bound Center

Special thanks to Timberland for sponsoring 14 years of Rendezvous service projects. Sign up at the Registration Desk.

“The service projects were awesome! I think attendees liked that the outdoor industry made an impact all over the Portland area.”
     — 2011 Rendezvous attendee

KOA Urban Kampground and The Retail Trail

Back by popular demand, the Retail Trail will take you on a 2.6 mile journey through the famous Newbury Street retail district and surrounding neighborhoods, just steps away from the hotel. With an ecletic mix of high-end luxury shops, historic brownstones and Bohemian basement bistros, pedestrian-friendly Newbury Street is a top tourist attraction and premier venue for testing new retailing concepts. Several outdoor retail stores will participate in this year's Retail Trail, where employees and brand executives at each location will share their version of the "ultimate retail experience." The journey ends with a KOA Urban Kampground celebration sponsored by KOA and Eastern Mountain Sports. Prizes await those teams that compete the entire trail. Whether you join a team or not, come to the party and enjoy great food, beer, music and conversation and bond with your industry colleagues in a fun, unique way. Wear comfortable walking shoes and bring your adventurous spirit!

Clue #1: In which Boston store can you buy Prada, Gucci, Jimmy Choo and mountaineering gear? Join the fun to find out!   

“Loved the Retail Trail! I really bonded with team members and I loved the different activities.”
     — 2011 Rendezvous attendee

Reducing Our Impact

In an effort to reduce our impact, CamelBak is providing water bottles for you during the conference. We support CamelBak’s mission to help people create hydration habits that are both healthy and responsible, so we encourage you to ditch disposable bottles and instead, fill up your CamelBak water bottle and stay hydrated.

We hope you can join us in Boston and help chart the course!

Did you know…

  • In 1634, Boston Common became the first public park in America?
  • The creation of Cape Cod National Seashore was the first time the federal government purchased land for a park?

Rendezvous 2012 Sponsors


Join these leading brands already building towards Boston. For information, contact Lori Herrera, Executive Vice President/COO at lherrera@outdoorindustry.org.

OIA Rendezvous 2012



Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.