Outdoor Industry Association

Outdoor Retailer Winter Market Education at a Glance

The future of your business, your employees and your customers is important to the Outdoor Industry Association, which is why we are offering nearly 50 free business education sessions through Outdoor University® at Outdoor Retailer Winter Market.

Wednesday, January 22 - Day 1
7:00am - 8:45am OIA Industry Breakfast presented by VF Outdoor / Action Sports Coalition: Secretary of the Interior Sally Jewell: The Future of Recreation, Conservation & Youth Engagement
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9am - 10am Digital Technology - Friend or Foe to the Outdoor Industry, sponsored by Google      
10:30am - 11:30am What is taking so long to launch your newest product? How and What Technology is Making a Difference.      
12pm - 1pm How Wellness Will Take Over the Market - How to Prepare      
1:00pm - 2:00pm A Word is Worth a 1,000 Pictures: Global Retail Design Trends Face Time is Real Time: Experiential Marketing through Community Engagement How to Make the Cash Register Ring (Ka-Ching) Understanding the Camping Consumer, sponsored by OIA and The Coleman Company, Inc.
2:30pm - 3:30pm Using Technology to Compete and Enhance Customer Relationships Welcoming the "Power of And" into Your Business The Responsible Sourcing Journey: Mitigating Risk, Improving Lives and Tapping into Consumer Demand (1.5 hrs), presented by OIA Made in the USA (1.5 hrs), presented by OIA
Thursday, January 23 - Day 2
7:15am - 9:00am Trend Insight Perspective and Analysis on Consumer Trends in Outdoor Purchases
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9:00am - 10:00am Sport and Street / Fall & Winter 2015, sponsored by Promosytl Strategies to Keep the Outdoor Business Thriving and Excite Consumers - PART 2 from Trend Insight The Good, The Bad, The Ugly of the New General Solicitation Rules, sponsored by Davis Wright Tremaine Digital Technology - Friend or Foe to the Outdoor Industry, sponsored by Google
10:30am - 11:30am Total Product Recall: What Every Company Should Know The State of Digital in Active Lifestyle Retail Your Content Plan is Your New Marketing Plan EDI and Supply Chain Best Practices
12pm - 1:00pm Outdoor's Burning Platform: Global Trends Changing Retail, presented by OIA How Intellectual Property Protects You in a Global Market Introducing ALL Youth to Outdoor Adventure, sponsored by The Boy Scouts Practical Answers to Product Development Issues: A PLM Panel Discussion, sponsored by Centric
1:30pm - 2:30pm Turning Web Window Shoppers into Online Customers, sponsored by AdRoll Seamless Multi-Channel Retailing, Create the Great Customer Experience Get Started with Corporate Responsibility Tools and Resources Available to the Outdoor Industry, sponsored by OIA Is Your Brand CORIZONTAL? Reach Beyond your Niche without Blowing It.
3:00pm - 4:00pm Pulse of the Online Consumer, sponsored by UPS Storytelling Today - Why Do Search Engines and Users Care, sponsored by ZEON Solutions Advocating for America's Parks: "Take it Outside" from Backyard to Backcountry, sponsored by OIA and The Trust for Public Land  
Friday, January 24 - Day 3
7:00am - 8:00am Screening of 759: Boy Scouts of Harlem, sponsored by The Boy Scouts
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9:00am - 10:00am What is Affiliate Marketing and Why Your Business Needs It Talking Sustainability: How to Say What You Mean, and Mean What You Say, sponsored by Textile Exchange Wining (or Losing) with Digital in 2014 Yoga and Retail, sponsored by Manduka
10:30am - 11:30am The "New Customer" Experience: Hip, Hot and Digital Facebook Marketing Tactics for 2014 Organic eCommerce Growth in a Post Algorithmic Apocalyptic World Value of Expertise in Retail Survey Results, sponsored by eXperticity
12pm - 1pm New Product Valuation and Business Case Analysis Visual Merchandizing that Inspires: What Story are You Telling Your Customers Sustainability and the Future of the Outdoor Industry, A Deep Dive into Companies Leading the Way, sponsored by Walden Hyde  
1:30pm - 2:30pm What You Don't Know Can Hurt You: Trademarks as Indispensable Tools for Brand Protection in the Global Market E-commerce and the Future of the Winter Sports Industry Better Together: An Integrated Online Marketing Case Study Series  
Saturday, January 25 - Day 4
9:00am - 3:00pm Exhibit Floor Open / Salt Palace Convention Center


Team up with the OIA community and start enjoying the benefits of membership. Provide your staff with the tools to run your business more efficiently and effectively.