Outdoor Industry Association

Outdoor Retailer Summer Market Education at a Glance

The future of your business, your employees and your customers is important to the Outdoor Industry Association, which is why we are offering nearly 50 free business education sessions through Outdoor University® at Outdoor Retailer Summer Market.

Wednesday, August 6 - Day 1
7:00am - 8:45am OIA Industry Breakfast Sponsored by Eagle Creek, Keynote Speaker: Peter Sheahan, Fl!p: Creative Strategies for Turning Challenge into Opportunity, and Change into Competitive Advantage
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
12pm - 1pm Sell the Experience: Marketing to Millennials with Engaging Content, Sponsored by Zeon Solutions Digital Commerce: Internet strategies to fuel sales growth for manufacturers and retailers Tools for the Fuzzy Front End of Product Development From Strategy to Sales: How Consumer Insights Can Improve Your Bottom Line
1:30pm - 2:30pm When to Wave the Made In the USA Flag: A Panel Discussion with the Federal Trade Commission, Sponsored by OIA Zap! Jolt Your Content Marketing and Electrify Your Brand Safety First: How government regulations pose risk to your customers and your business, Sponsored by OIA  
3:00pm - 4:00pm Tackling the Data Trail: How to uncover customer data & increase online sales Culture of Optimization - Ecommerce A/B and Multivarient testing primer How to successfully develop and implement mobile commerce strategy that actually works The Worst-Case Scenario Career Survival Guide: For Women
Thursday, August 7 - Day 2
7:15am - 9:00am Trend Insight Perspective and Analysis on Consumer Trends in Outdoor Purchases, Sponsored by Formula 4
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9:00am - 10:00am Game Changers and Early Whispers: A Global Perspective on the Future of Outdoors, Sponsored by OIA Engaging Diverse Audiences; Harley-Davidson Does It, Why Can't You? Marketing Beyond The Core: Stir The Soul, Without Selling Yours Getting started with corporate responsibility, Sponsored by OIA
10:30am - 11:30am Don't Be So Reasonable: Six Insights Every Marketer Should Know About Emotion Sport and Street: Spring / Summer 2016, Sponsored by Promostyl Start-up Stories: Strategies to Start and Grow Your Outdoor Company Understanding Personal Development: Why You Are More Than Your Dream Job
12pm - 1:00pm How Minimum Advertised Price policies and developments impact you. Face Time is Real Time: Experiential Marketing Through Community Engagement How developments in Asia can influence your sourcing decisions and lower costs for outdoor apparel and footwear, Sponsored by OIA Closing the Gap Between Ideation and Consumer: How Innovation Leader Crosc Uses PL, Sponsored by Centric Software
1:30pm - 2:30pm Firefighting Or Continuous Improvement: A New Approach To Problem Solving Build Your Own Content Factory Wildfires: Protecting Recreation Access and Opportunities Digital In Retail: Selling An Experience
3:00pm - 4:00pm S/S 16: Emerging Trends for the Men's, Women's, and Hard Goods Market, Sponsored by WGSN Understanding Paddle-sport Participants and Consumers Real Data. Real People. Real Close to You, Sponsored by Boy Scouts 7 Ways to Prevent a Product Liability Lawsuit
Friday, August 8 - Day 3
9:00am - 6:00pm Exhibit Floor Open / Salt Palace Convention Center
9:00am - 10:00am Understanding The Most Human Technology Ever Clarifying the Fuzzy Front-End The Unconventional Truths of High Performance Management SEO reviews: How does your site live up to the expectations of Google today? Sponsored by Zeon Solutions
10:30am - 11:30am How to buy friends and influence people: the changing rules of social media Easier Said Than Done... Getting The Youth Outdoors, Sponsored by Boy Scouts Chase the Grey Away! Combating Grey Market Goods in the ITC Burn Your CSR Report: Why Your Customers Don't Care About Sustainability, Sponsored by Walden Hyde
12pm - 1pm Ecommerce Boot Camp: Pump Up Your Business in 60 Minutes, Sponsored by Volution How Outdoor Retailers are Leverage Cloud Technology to Level the Playing Field, Sponsored by NetSuite Sales Process Management is Driving Bottom Line Results Designing for the Future: Emerging Issues, Emerging Technologies, Sponsored by Textile Exchange
1:30pm - 2:30pm Brand, E-Commerce, and Content: the Future of Adventure Brands Online Colombia: The New Sourcing Destination, Sponsored by PRO EXPORT Columbia So You Have Decided to Outsource Your Fulfillment and Distribution Operations... Now What? Sponsored by Barrett Distribution  
Saturday, August 9 - Day 4
9:00am - 3:00pm Exhibit Floor Open / Salt Palace Convention Center
 

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